5 Comments
Jan 15Liked by Apoorva Sripathi

The Cut rather amuses me - it's a clickbait farm that tries SO hard to position itself as cool, cosmopolitan, feminist, anti-racist, woke, enlightened, zoomer-championing, progressive, whatever you want to call it....... but their NYC media provincialism shows itself so easily when they're focused on what they really care about i.e. being considered cool as defined by trends in their little circle of 50 social media accounts that they follow.

Of COURSE these people are the sort that think an 'exotic' fruit is a trend. Was anyone ever fool enough to believe otherwise??

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author

Clickbait farm is the most appropriate term to describe The Cut! Aspirational in a white feminist way without the intersectionalism.

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Jan 15Liked by Apoorva Sripathi

they would certainly have you believe that they're intersectional and have the outraged "X is why Z is a problem" headlines to prove it but like I said, the white provincialism inevitably outs itself. And they absolutely are provincial, as oblivious to the wider world as any of the people they mock because they only see awareness of that world as useful for being considered 'in the know' about things they can't actually call exotic anymore.

(I'm sorry for the long rant but I used to like their fashion coverage many years ago so I followed the shit show for a long time until I realised what it had become i.e. outrage bait and shopping lists)

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i appreciate the rants, rather the insights! I too used to be a fan of their fashion coverage so i understand!

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The 'random brand' selling pomegranate juice is owned by the biggest farmer in the United States - Stewart Resnick, the founder of Wonderful who is single-handedly driving California's agricultural landscape (and water) . Lynda his wife a.k.a the "Pomegranate Queen," claimed that the POMjuice (a red heart in place of O) will "Cheat Death."

Mark Arax wrote this article https://story.californiasunday.com/resnick-a-kingdom-from-dust/ and book by the same name after decades of research.

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